News

You Never Even Called Me By My Name

You Never Even Called Me By My Name

Eric Herschede

My name is on the store, but I didn’t get here alone. A year in, I’m reflecting on the people who gave me the freedom to be myself and the...

You Never Even Called Me By My Name

Eric Herschede

My name is on the store, but I didn’t get here alone. A year in, I’m reflecting on the people who gave me the freedom to be myself and the...

Image of me sitting in the middle of the store wearing Alexander Julien Trailblazer coat

Don't Tell The Others

Eric Herschede

I’m supposed to love everything in the store equally. Then Alexander Julian made that very difficult. A teal blue plaid coat, a few questionable parenting decisions, and the pleasure of...

Don't Tell The Others

Eric Herschede

I’m supposed to love everything in the store equally. Then Alexander Julian made that very difficult. A teal blue plaid coat, a few questionable parenting decisions, and the pleasure of...

Duel picture of me contemplating

You're So Vain

Eric Herschede

Seeing my name on a storefront is one thing. Seeing it inside a piece of clothing is another. I’m proud of both. Why that also makes me uncomfortable is a...

You're So Vain

Eric Herschede

Seeing my name on a storefront is one thing. Seeing it inside a piece of clothing is another. I’m proud of both. Why that also makes me uncomfortable is a...

Picture of customers hugging in store

Shiny Happy People

Eric Herschede

Opening Herschede has given me an education, and some of the tuition has been expensive. But one of the most remarkable things I’ve learned has been how consistently kind people...

Shiny Happy People

Eric Herschede

Opening Herschede has given me an education, and some of the tuition has been expensive. But one of the most remarkable things I’ve learned has been how consistently kind people...

Picture of me in blue suede jacket, green hooide, cashmere cream joggers with colorful paisley and green suede shoes.  With Herschede logo on both sides positioned vertically

On You, It Works

Eric Herschede

Cashmere paisley joggers, a blue micro suede jacket, a green hoodie, and sneakers. I loved the combination. Jeff’s reaction was a little more complicated.

On You, It Works

Eric Herschede

Cashmere paisley joggers, a blue micro suede jacket, a green hoodie, and sneakers. I loved the combination. Jeff’s reaction was a little more complicated.

Picture of a woman's legs in black stockings and heels getting of a car

Something In The Way

Eric Herschede

The scent, the music, the fabrics, the mystery, and the suggestion of something more. None of it happened accidentally.

Something In The Way

Eric Herschede

The scent, the music, the fabrics, the mystery, and the suggestion of something more. None of it happened accidentally.