Cool Isn't a Temperature

Dressing well shouldn't disappear when the temperature rises.

Yet every summer, that's exactly what happens.

I understand the temptation. Phoenix summers ask a lot of us.

But comfort and personal style aren't competing ideas. They simply require different choices.

At Herschede, summer isn't about reinventing your wardrobe. It's about refining it.

The pieces may change, but the feeling shouldn't.

Summer doesn't ask you to dress differently. It asks you to think differently about fabric. Linen, lightweight cottons and unstructured tailoring make it possible to stay comfortable without giving up the style you've spent years making your own.

That's why you'll find everything from linen shirts and lightweight sport coats to easy polos, tailored shorts and the finishing touches that pull it all together. Different choices for different days, all chosen for the same reason: to make summer feel less like a compromise and more like another season to enjoy getting dressed.

After all, cool has never had much to do with the forecast.

-E